Latest essay
November 12, 2026
Start With One Tool
A short reel with the one piece of advice I’d give anyone starting out in marketing: before learning fifteen tools, learn the one that helps you make things.
Read essayThinking it through.Trying it out.
I work in digital experience and marketing. This is where I share what I'm working on, reading, and learning.
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What I do
Work, ideas,
everyday life.
I write about design, technology, and philosophy, usually starting with something I've read or tried in my own work.
Recent essays, practical experiments, and the ideas I keep coming back to.
The writing
Recent writing
November 8, 2026
AI Video Still Needs a Good Idea
My latest AI video experiments for Porch & Rec, and what they’re teaching me about creative ideas, taste, iteration, cost, and using the tools responsibly.
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October 24, 2026
SEO Is Still SEO
SEO fundamentals still matter in AI search. A practical guide to intent, titles, useful product pages, FAQs, structured data, and measuring what changed.
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About me